iPad vs Android Tablet

L Marketers and mobile strategists are putting iPad vs Android Tablet a lot of effort into reaching their mobile audience, mostly to increase brand awareness and increase online sales. Check here Along with those improvements and innovations, we’ve seen a corresponding increase in tablet web traffic. As of February 2013, tablet web traffic in the U.S., an Adobe survey revealed that web traffic from tablets already accounted for 10% of global traffic to retail websites. NPD Display Research predicts that US tablet sales will surpass computer sales in 2013. These statistics and predictions are just the beginning of the argument why retailers should focus on tablets and use tablets for their personal mobile commerce strategy.

Tablet owners have a large audience.

According to a report by mPortal and Parks Associates from 2013 to 2014 in the U.S. The number of tablet users will increase by 61%. Similarly, IHS iSupply predicts that more than 50% of Americans will own a tablet in 2015. With numbers like these, retailers will be hard-pressed to ignore the tablet as a tool to improve and transform the customer’s shopping experience. Tablet owners should no longer be a secondary target.

Tablets are used more than any other mobile device for online shopping.

According to an Adobe 2013 Digital Publishing report, 55% of tablet owners and 30% of smartphone users already use their device for shopping. In a 2013 study by eMarketer, tablets accounted for 17% of all 24% of online shopping transactions. On the same note, tablet online sales are expected to grow faster than smartphone online sales. Clearly, tablets have become a solid method for online shopping and will continue to prove more powerful.

Tablet owners spend more than buyers of other mobile devices.

Compared to other methods for online shopping, tablet owners spend significantly more than smartphone shoppers and computer shoppers. According to the 2013 Adobe Digital Index, it was found that tablet owners spend approximately 54% more per transaction than smartphone buyers and 20% more per transaction than computer users. These numbers are very strong evidence to suggest the need to extend one’s mobile business strategy to tablets.

Tablet users are generally good customers.

Former Hautelook CMO Greg Bettinelli talks about the breakdown of Hautelook.com’s online traffic. Battinelli says that 50% of traffic is generated from mobile devices, with 55% of this traffic coming from smartphones and 45% from tablets. For Hautelook.com in particular, Bettinelli talks about quality rather than number of customers, but tablet users contribute less to total sales than smartphones. “On average 50% of tablet transactions happen on an iPhone,” Battinelli said. “If we make $2 per person on iPhone, we make $2.50 for desktop users and $3 for iPad buyers.” iPad is a pre-qualifier for extended customer Many of our extended customers have iPads. Can’t say that. It is only because of the device. A device is a great experience, but it’s not better than a computer, so it’s all about the customer using that device. The iPad is an indicator of customer quality.”

“So the message to retailers should be… When you’re thinking about driving purchase decisions and purchase intent, you need to think about how tablets can work into your strategy,” Lynley Chambers. . – said Lennox, Group Product Marketing Manager at Digital. Published in Adobe.

Backing up the pills with these strong facts,

    It is immediately clear that tablets should be at the center of one’s mobile business strategy. It provides an innovative shopping experience for the customer and leads to quality customers and better customer relations for the retailer. Not only is the number of tablet owners increasing, but so is the frequency with which these users shop online and how much they spend. The tablet is building a strong customer base that retailers would be foolish to ignore and not tap into. The tablet is a rising star and demands attention.

Digital Index, it was found that tablet owners spend approximately 54% more per transaction than smartphone buyers and 20% more per transaction than computer users. These numbers are very strong evidence to suggest the need to extend one’s mobile business strategy to tablets.

Tablet users are generally good customers.

Former Hautelook CMO Greg Bettinelli talks about the breakdown of Hautelook.com’s online traffic. Battinelli says that 50% of traffic is generated from mobile devices, with 55% of this traffic coming from smartphones and 45% from tablets. For Hautelook.com in particular, Bettinelli talks about quality rather than number of customers, but tablet users contribute less to total sales than smartphones. “On average 50% of tablet transactions happen on an iPhone,” Battinelli said. “If we make $2 per person on iPhone, we make $2.50 for desktop users and $3 for iPad buyers.” iPad is a pre-qualifier for extended customer Many of our extended customers have iPads. Can’t say that. It is only because of the device. A device is a great experience, but it’s not better than a computer, so it’s all about the customer using that device. The iPad is an indicator of customer quality.”

“So the message to retailers should be… When you’re thinking about driving purchase decisions and purchase intent, you need to think about how tablets can work into your strategy,” Lynley Chambers. . – said Lennox, Group Product Marketing Manager at Digital. Published in Adobe.

Backing up the pills with these strong facts,

    It is immediately clear that tablets should be at the center of one’s mobile business strategy. It provides an innovative shopping experience for the customer and leads to quality customers and better customer relations for the retailer. Not only is the number of tablet owners increasing, but so is the frequency with which these users shop online and how much they spend. The tablet is building a strong customer base that retailers would be foolish to ignore and not tap into. The tablet is a rising star and demands attention.